Mowa has become a trusted brand in China and internationally, selling quality shoes for the whole family at affordable prices. The management at Mowa insist on perfecting every product, believing that everyone should be able to enjoy great products that are not expensive, bringing happiness and satisfaction to their customers. Following the establishment of the brand and the enormous success of their constantly evolving shoe range, Mowa is using their strong brand image to broaden their product offerings, including fashion accessories and homewares. Now Mowa is available in Singapore for online purchase at mowa.sg. In keeping with Mowa’s philosophy of great quality at affordable prices, this is also reflected in the value being offered to our Singapore customers. We think that you will be pleasantly surprised at the value of these stylish, modern designs that cater for the whole family.


Mowa is one of the platform brands of Hangzhou Mowa E-Commerce Co. Ltd.  The brand was established in 2018. 


The factory used for production of Mowa products was established in 1996.  it has since integrated 3 other factories. The factories also produce products for other well-known domestic and international brands, such as Tommy, Lacoste, Li Ning and Mulinson. 


The main products produced by Mowa are shoes, hats, bags, jewellery and other fashion products. Mowa continues to innovate to introduce new styles and extend the range of products offered to the market.


The Mowa brand adheres to the philosophy of:

- excellent product and design quality

- for all ages and for the whole family

- affordable pricing

- following the latest fashion trends

- building a strong brand based on reputation and customer satisfaction